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World of Coca-Cola: Everything You Should Know

July 14, 2023 By CityPASS

As you plan your trip to Atlanta, make sure to put the World of Coca-Cola at the top of your must-do list. Taking a trip to the Coca-Cola Museum in Atlanta is an exciting and immersive experience the entire family can enjoy as you learn about one of the world’s most famous beverages.

To help make your trip as fun as possible, here’s everything you need to know about the World of Coca-Cola before you visit.

What To Expect at the World of Coca-Cola

World of Coca-Cola Atlanta takes you on a deep dive into the history of one of the world’s most recognizable brands. World of Coca-Cola tours include several different parts, including immersive exhibits, a stop in the World of Coca-Cola tasting room, and, of course, the chance to do a little shopping in the Coca-Cola store.

While these are just a few things you can expect, there are plenty of ways to have a personalized experience at this Coca-Cola museum you’ll love.

How Long Is the World of Coca-Cola Tour?

If you’re trying to budget your time to fit in a trip to the World of Coca-Cola in Atlanta, Georgia, the average visit time is about two hours. The time spent may also depend on which exhibits you choose to see.

Highlights of the Coca-Cola Experience

Once in the World of Coke, you’ll discover a nice variety of things to see and do that appeal to all kinds of visitors. The entire experience is centered around Coca-Cola’s past, present, and future, allowing guests to explore what an impact this company has had on American history — and will continue having in the future.

One recent change is that the Bottle Works exhibit is now permanently closed. This is where you could learn about the Coca-Cola bottling process, but it's being replaced with a new and exciting experience starting in Fall 2023. If you want to learn more about bottling in the meantime — as well as Coke's packaging sustainability — tons of resources are available online.

The Vault of the Secret Formula

Head down to The Vault of the Secret Formula, where Coca-Cola’s greatest secret is kept: its recipe. The vault represents more than 135 years of Coca-Cola company history and takes you on a trip to the past through exciting interactive exhibits.

Within the vault, you’ll learn how competitors tried — and failed — to copy that classic Coke taste and how the formula has been kept a secret for so long. Some highlights include the Virtual Taste Maker and the Bubble-izer, both of which let you play around with flavors, bubbles, and more.

3-D Theater Experience

Did you know that you can actually catch a 3-D movie at the Coca-Cola Museum? In this multi-sensory experience, you’ll travel around the globe “In Search of the Secret Formula.” As you enter, you’ll get a pair of 3-D glasses to fully immerse you in the film. Best of all, this movie is suitable for all ages so that the whole family can enjoy it together.

Milestones of Refreshment

To learn more about Coca-Cola in Atlanta, head to Milestones of Refreshment, where you’ll step back in time and learn about the company from its inception up through the present day. You’ll spot items like the very first Coca-Cola bottle and learn how it all started years ago in a simple Atlanta pharmacy. More than 1,000 artifacts spread across 10 galleries tell the fascinating tale of Coca-Cola in rich detail, highlighting the most important milestones along the way.

Tips and Tricks When Exploring

Here are a few handy tips to remember to get the most out of your trip to World of Coca-Cola.. There’s so much to explore at the Coke Museum, so you want to make sure you experience the best it offers.

Download the World of Coca-Cola App

One way to enhance your trip is to download the Coca-Cola Explorer app before your visit. As you make your way through the iconic attraction the app will share fun facts or point out prime spots to stop and snap a pic.

In each room you enter, the app delivers new content to reveal fascinating secrets you wouldn’t discover otherwise. The entire time you’re exploring, the Coca-Cola Explorer app will act as your trusty guide.

Start at the Tasting Room

The first stop on your journey through the World of Coca-Cola should be Taste It!, the museum’s tasting room. Not only can you sample the fizzy beverage you know and love here, but you'll also have the opportunity to try Coca-Cola drinks from around the world.

Purchase Memorabilia at the Coca-Cola Store

Of course, no trip to the World of Coca-Cola is complete without some shopping at the Coca-Cola Store. Inside, peruse through tons of Coca-Cola memorabilia and merchandise that make for great souvenirs. This includes fun decorations, apparel, and a variety of accessories, many of which are only for sale inside the World of Coca-Cola. This is truly an excellent opportunity to scoop up your favorite Coca-Cola gear since the only other Coca-Cola Store locations are in Las Vegas and Orlando.

A World of Fun Awaits You at the World of Coca-Cola

Want to know the best way to discover the World of Coca-Cola in Atlanta? Purchasing a CityPASS® combined ticket before you go! Purchasing a CityPASS® combined ticket lets you save up to on five of Atlanta's top things to do, like the World of Coca-Cola, Zoo Atlanta, and the Georgia Aquarium. Not only that, you can skip waiting in line to buy tickets and instead spend more time having fun.

Discover thrills and savings in the Georgia capital with Atlanta CityPASS® tickets.

Lodging in Atlanta

To get the most out of your stay in Atlanta, we recommend finding lodging near Atlanta's top attractions. Use this map to find the right lodging for you:

Header Image Courtesy World of Coca-Cola

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