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World of Coca-Cola

Journey through the history and culture of a global icon at World of Coca-Cola, where you'll get enticingly close to the legendary Secret Formula in The Vault, relive unforgettable ads, and meet the fan‑favorite Coca‑Cola Polar Bear. Craft your own flavors in Beverage Lab, awaken your senses in Scent Discovery, and dive into Coca‑Cola Stories, an immersive exhibit where rich history from the brand's past, recreated environments, and authentic artifacts bring Coca‑Cola’s story to life. Cap it all off at Taste It!, with 100+ beverages from around the globe to sample. With fascinating history, interactive exhibits, and exciting flavors to explore, there’s something for everyone to discover.

Atlanta CityPASS includes:

General Admission — Entry includes all exhibits, films and experiences (self-guided).

Highlights

  1. 01.

    The Vault: Uncover the intrigue and myths behind Coca-Cola’s closely guarded Secret Formula.

  2. 02.

    Coca-Cola Stories: Explore immersive environments with hundreds of authentic artifacts and AI-powered vintage photo moments.

  3. 03.

    The Studios: Step into a bold new space that explores Coca‑Cola’s influence on art, music, fashion, sports and entertainment — remix, reimagine and co‑create.

Visit World of Coca-Cola with CityPASS®

CityPASS tickets offer a great way to see World of Coca-Cola while saving you time and money.

Atlanta CityPASS

Advice for Visitors

Tips

Visitors spend two hours on average exploring World of Coca-Cola. Mornings tend to be the least crowded.

Multiple language versions of the World of Coca-Cola Guide Map are available at ticket windows and the guest services desk.

Take as many personal photos and videos as you would like. Professional onsite photographers can capture special moments at designated locations throughout the attraction. Stop by the Imaging Gallery on the second floor in the Taste It! exhibit to purchase your souvenir photos.

Learn more on the CityPASS Blog about what you'll see at World of Coca-Cola.

Attraction Features

Amenities

Dining: Stop by Bottle Cap Café to grab a snack, lunch or unique beverage just steps away from the attraction.

Shopping: Take a memory of your Coca-Cola adventure home with you to relive the fun! Coca-Cola Store Atlanta sells an array of merchandise including decorative items, apparel and accessories. You can also shop online for Coca-Cola personalized bottles, gift items, and apparel.

Accessibility

Handheld text and audio devices and braille guide maps are available at the guest services desk. Service dogs are allowed. Visit World of Cola-Cola’s website for more information on services for guests with specific needs.

Parking/Transportation

Get directions and information on parking and transportation.

Contact Information & Hours

  • World of Coca-Cola
  • 121 Baker Street, NW
  • Atlanta, GA 30313
  • Daily: Hours Vary

Hours vary; check the schedule when planning your visit.

Last Entry: 2 hours before closing

Closed: Thanksgiving (fourth Thursday of November) and Christmas Day (Dec. 25)

Read reviews from CityPASS® travelers.

Atlanta CityPASS
Exceptional Value and Time Saver to boot!
There simply is no other way to hit the hot spots in Atlanta than with CityPASS.
Summer Fun
Had an amazing "staycation" with my daughter. We were able to experience Atlanta the way it should be. CityPASS is an amazing deal. I will certainly be doing this again!!!
Highly Recommended
I do not just recommend the Atlanta CityPASS; I highly recommend it. This would be our first time vacationing in Atlanta, and it was great. I had no previous knowledge about a CityPASS, but it turned out to be a game changer. We visited all the main attractions without going BROKE!
Great Value!
Over three days, we viewed 5 great attractions, each of which made us all say "wow."
Atlanta CityPASS
We loved it. We were party of seven and this was the best way to see the city. It helped us plan and see 'must-see' places in Atlanta. It actually helped us connect with few other Atlanta pass holders who were also out of town visitors like us.
Atlanta CityPASS is rated 4.7 out of 5 by 7272.
Rated 5 out of 5 by from Spring break CityPASS was a perfect find. We enjoyed all the area attractions on our own time and saved money.
Date published: 2026-04-06
Rated 5 out of 5 by from Loved CitiPass I used Citi Pass when I was in Atlanta for eight days. I went to the Coke Museum, the Aquarium, the National Civil Rights Museum, the College Football Hall of Fame, and the Atlanta zoo. City pass got me right in and it was well worth the money! I would certainly do that again when traveling in a city I have never been!
Date published: 2026-04-06
Rated 3 out of 5 by from Decent, but $100+ total for parking Great value only if you plan to do most or all of the included attractions. Keep in mind that you will still be paying well over a hundred more dollars (more than a CityPass ticket) for parking at each of these locations unless you want to park over a mile away from the attractions. The Fernbank Museum was pretty old and run down for the most part, a lot of the exhibits were old, dirty, or damaged. Add an option for the CityPass that covers parking at each location at a substantial discount and it might be more worth it and less misleading; I know CityPass does not control parking prices, but those in charge are very well aware of the parking costs.
Date published: 2026-04-03
Rated 5 out of 5 by from Great deal! We loved our CityPass for Atlanta! Great deal for a variety of popular attractions. Allowed any time entry to the Aquarium which was so convenient. The app makes it very easy to use. Definitely would recommend if you plan to hit a lot of these spots.
Date published: 2026-04-03
Rated 5 out of 5 by from Great for a family trip! This was a great way to experience the city of Atlanta. With several of the attractions all being located downtown, it was an easy way for me to jump between places and entertain my three-year-old daughter for a full day! As soon as she was over the Aquarium, we walked over to the Coca-Cola museum, and as soon as that was too much, we went to the College Football Hall of Fame! So much fun for the whole day at an affordable cost! Not to mention, we got to add a bonus day at the zoo the morning that we were planning on driving home and did not feel pressured to try and stay longer to get our money’s worth!
Date published: 2026-04-01
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All images courtesy of World of Coca-Cola © 2026 / Attraction video may show upgraded experiences.