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Embark on a Flavorful Journey at World of Coca-Cola's New Beverage Lab!

December 5, 2023 By CityPASS

World of Coca-Cola recently opened its most immersive and interactive exhibit to date: Beverage Lab. Beverage Lab is a whole new experience aimed at engaging guests of all ages in a journey through the diverse world of beverages. Step behind the curtain and immerse yourself in the captivating world of beverage research and development. Explore the science, creativity, and innovation that have defined Coca-Cola's remarkable portfolio of products for decades.

Beverage Lab.
© 2023 The Coca‑Cola Company. All rights reserved.

The Ultimate Tasting Room Experience

Prepare to be dazzled by a multi-sensory experience that invites you to actively engage in the creation process behind your favorite beverages. You'll be able to interact at digital stations where you can play with carbonation levels, uncover nutritional and wellness information about different ingredients, and build your own flavor profile at the Flavor Station!

After uncovering the science and magic behind beverage innovation, it's time for the grand finale—taste testing! Sample beverages from the Coca-Cola Vault including legendary New Coke and TaB then venture "into the future" to taste-test recipes and provide feedback on unreleased formulas. Your feedback might just shape the next big hit! Finally, sample your personalized formula created at the Flavor Station at the Freestyle machines located upstairs in the Taste It! exhibit!

Flavor Station.
© 2023 The Coca‑Cola Company. All rights reserved.

Plan Your Visit

World of Coca-Cola invites you to be part of this groundbreaking experience where innovation meets flavor. Come, be captivated, and taste the magic of Beverage Lab—it's an adventure you won't want to miss!

The best part? Admission to Beverage Lab exhibit is seamlessly included in all World of Coca-Cola general admission and Atlanta CityPASS® tickets. Explore the wonders of this extraordinary experience without any additional hassle. Don't delay—purchase your tickets now and secure your spot to explore the captivating world of beverages at the World of Coca-Cola's Beverage Lab.

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