The City Pass Mantra: Experience a city’s top attractions while saving up to half off the cost of admission.
City Pass was established in 1997 by co-founders Mike Gallagher and Mike Morey. Their respective backgrounds in destination marketing and tourism industry research armed them with insight into how travelers want to experience a destination: without a lot of fuss and at significant savings.
Launched first in Seattle and San Francisco, City Pass bundles prepaid admission to each city’s top attractions – based on annual attendance – into one easy-to-use CityPASS ticket booklet whose cost is up to half off what it would cost to purchase those same admissions separately. And, because City Pass limits the number of attractions on each city’s pass to five or six of the most popular sights, visitors have ample time to enjoy a destination, never feeling the need to rush frantically from attraction to attraction to get their money’s worth.
An immediate hit, City Pass now offers products in 12 North American destinations: Atlanta, Boston, Chicago, Dallas, Houston, New York City, Philadelphia, San Francisco, Seattle, Southern California, Tampa Bay and Toronto. More than a million happy travelers use CityPASS booklets and cards each year!
But all this growth hasn’t changed City Pass’s commitment to quality and service. In fact, City Pass enjoys a 97 percent customer approval rating. Still family-owned and operated, City Pass, Inc. is headquartered in the small mountain town of Victor, Idaho.
For more, visit our City Pass Happy Traveler timeline.