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CityPASS: Experience a city’s top attractions while saving up to half off the cost of admission.

CityPASS is the idea of co-founders Mike Gallagher and Mike Morey, whose respective backgrounds in destination marketing and tourism industry research armed them with insight into how travelers want to experience a destination: without a lot of fuss and at significant savings.

Launched in 1997 in Seattle and San Francisco, CityPASS bundles prepaid admission to each city’s top attractions – based on annual attendance – into one easy-to-use ticket booklet whose cost is up to half off what it would cost to purchase those same admissions separately. And, because CityPASS limits the number of attractions on each city’s pass to five or six of the most popular sights, visitors have ample time to enjoy a destination, never feeling the need to rush frantically from attraction to attraction to get their money’s worth.

An immediate hit, CityPASS is now available in 11 North American destinations: Atlanta, Boston, Chicago, Houston, New York City, Philadelphia, San Francisco, Seattle, Southern California, Tampa Bay and Toronto. More than a million happy travelers use CityPASS each year.

But all this growth hasn’t changed CityPASS’s commitment to quality and service. In fact, CityPASS enjoys a 99 percent customer approval rating. Still family-owned and operated, City Pass, Inc. is headquartered in the small mountain town of Victor, Idaho.

For more, visit our CityPASS Happy Traveler timeline.