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CityPASS Descriptive Copy

The following copy may be used by media, tour operators, clients, partners and anyone else needing to describe CityPASS products. For copy pertaining to other CityPASS destinations, choose a city from the list above.

General CityPASS Brand Notes

When writing "CityPASS," please spell it as one word and note that both the initial "C" and the last four letters ("PASS") are expressed in capital letters.

2011 Toronto CityPASS — Description for print — 75 words

Discover Toronto’s must-see attractions with this deep-discount pass. With Toronto CityPASS, visitors skip lines and save nearly half off regular admission prices to such top attractions as CN Tower, a marvel of modern engineering. Cost: adults, $66 CAD (includes HST); kids 4-12, $39 CAD (includes HST). Purchase online at CityPASS.com or at any of the participating attractions. Includes:

  • CN Tower
  • Casa Loma
  • Ontario Science Centre
  • Royal Ontario Museum
  • Toronto Zoo

2011 Toronto CityPASS — Description for print — 100 words

Discover Toronto’s must-see attractions with an easy-to-use, deep-discount ticket booklet that delivers foolproof vacations. With Toronto CityPASS, visitors skip lines and save nearly half off regular admission prices to such top attractions as CN Tower, a marvel of modern engineering. Valid for nine days, starting with the first day of use, Toronto CityPASS costs $66 CAD (includes HST) for adults; $39 CAD (includes HST) for kids 4-12. Purchase CityPASS online at CityPASS.com or at any of the participating attractions. Toronto CityPASS includes:

  • CN Tower
  • Casa Loma
  • Ontario Science Centre
  • Royal Ontario Museum
  • Toronto Zoo

2011 Toronto CityPASS — Description for web — short

Save 45% off Toronto’s 5 best attractions, plus skip lines. Toronto CityPASS includes admission to: CN Tower, Casa Loma, Ontario Science Centre, Royal Ontario Museum and Toronto Zoo. Adult $67.97 USD (value $123.92); Child (4-12) $40.16 USD. Valid 9-days. Purchase booklets or e-tickets at citypass.com.

2011 Toronto CityPASS — Description for web — long

Save 45% off admission to Toronto’s 5 must-see attractions with Toronto CityPASS. You’ll skip most ticket lines, too. CityPASS ticket booklets are valid for nine days beginning with the first day of use. Cost: Adult $67.97 USD (value $123.92); Child (4-12) $40.16 USD. For more information and to purchase booklets or e-tickets visit citypass.com. Includes:

  • CN Tower
  • Casa Loma
  • Ontario Science Centre
  • Royal Ontario Museum
  • Toronto Zoo

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