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Asset Library Media Copy - Toronto CityPASS

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The following copy may be used by media, tour operators, clients, partners and anyone else needing to describe CityPASS products. For copy pertaining to other CityPASS destinations, choose a city from the list above.

General CityPASS Brand Notes

CityPASS is spelled as one word. Both the initial C and the last four letters (PASS) should be expressed in capital letters. The word CityPASS is an adjective, so it should always precede a noun: CityPASS ticket booklet, CityPASS program, CityPASS website, etc. Also when linking to the main CityPASS website, use the following URL, including the forward slash at the end of the address: http://www.citypass.com/.

2014 Toronto CityPASS Description — 70 Words

Prices and information valid March 1, 2014 - Feb. 28, 2015
Discover Toronto’s must-see attractions with a Toronto CityPASS ticket booklet, which shaves 46 percent off regular combined admission and allows visitors to skip most main-entrance ticket lines. Cost: $61.50 CAD for adults (value $112); $39.60 CAD for children, 4-12 (applicable sales tax not included). Purchase online at CityPASS.com or at any of the participating attractions. Includes:

    • CN Tower
    • Royal Ontario Museum
    • Casa Loma
    • Toronto Zoo
    • Ontario Science Centre

2014 Toronto CityPASS Description — 100 Words

Prices and information valid March 1, 2014 - Feb. 28, 2015
Discover Toronto’s must-see attractions with an easy-to-use, deep-discount ticket booklet that delivers wonderful weekends and foolproof vacations. With a Toronto CityPASS booklet, visitors skip lines and save 46 percent off regular combined admission to such top attractions as CN Tower, a marvel of modern engineering. Valid for nine days, starting with the first day of use, Toronto CityPASS ticket booklets cost $61.50 CAD for adults (value $112); $39.60 CAD for children, 4-12 (applicable sales tax not included). Purchase online at CityPASS.com or at any of the participating attractions. Includes:

    • CN Tower
    • Royal Ontario Museum
    • Casa Loma
    • Toronto Zoo
    • Ontario Science Centre

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