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CityPASS Descriptive Copy

The following copy may be used by media, tour operators, clients, partners and anyone else needing to describe CityPASS products. For copy pertaining to other CityPASS destinations, choose a city from the list above.

General CityPASS Brand Notes

When writing "CityPASS," please spell it as one word and note that both the initial "C" and the last four letters ("PASS") are expressed in capital letters.

2011 San Francisco CityPASS — Description for web — short

Save 48% off unlimited cable car rides & admission to San Francisco’s 5 best attractions, plus skip lines. San Francisco CityPASS includes: Muni & Cable Car 7-Day Passport, California Academy of Sciences, Blue & Gold Fleet Bay Cruise, Aquarium of the Bay, San Francisco Museum of Modern Art (SFMOMA), de Young Museum OR Exploratorium. Adult $69 (value $131.90); Child (5-12) $39. Valid 9-days. Purchase booklets or e-tickets at citypass.com.

2011 San Francisco CityPASS — Description for web — long

Save 48% off off unlimited cable car rides & admission to San Francisco’s 5 must-see attractions with San Francisco CityPASS. You’ll skip most ticket lines, too. CityPASS ticket booklets are valid for nine days beginning with the first day of use. Cost: Adult $69 (value $131.90); Child (5-12) $39. For more information and to purchase booklets or e-tickets visit citypass.com. Includes:

  • 7-Day, Unlimited-Use Cable Car & Muni Transportation Passport
  • California Academy of Sciences
  • Blue & Gold Fleet Bay Cruise Adventure
  • Aquarium of the Bay
  • San Francisco Museum of Modern Art
  • Exploratorium OR de Young Museum and Legion of Honor

2011 San Francisco CityPASS — Description for print — 75 words

San Francisco CityPASS lets visitors skip lines and save nearly half off regular admission prices. Cost: $69, adults (value $131.90); $39, kids, 5-12. Purchase at CityPASS.com or the participating attractions. Includes:

  • 7-Day, Unlimited-Use Cable Car & Muni Transportation Passport
  • California Academy of Sciences
  • Blue & Gold Fleet Bay Cruise Adventure
  • Aquarium of the Bay
  • San Francisco Museum of Modern Art
  • Exploratorium OR de Young Museum and Legion of Honor

2011 San Francisco CityPASS — Description for print — 100 words

Discover San Francisco’s must-see attractions with a deep-discount pass that lets visitors skip lines and save nearly half off regular admission. Valid nine days, starting with the first day of use, San Francisco CityPASS costs $69 for adults (value $131.90); $39 for kids, ages 5-12. Purchase online at CityPASS.com or at the participating attractions. Includes:

  • 7-Day, Unlimited-Use Cable Car & Muni Transportation Passport
  • California Academy of Sciences
  • Blue & Gold Fleet Bay Cruise Adventure
  • Aquarium of the Bay
  • San Francisco Museum of Modern Art
  • Exploratorium OR de Young Museum and Legion of Honor

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